1.02.2010

Why does MTV hate "Styl'D"?

As much as MTV replays their shows over and over again to the point where I can quote pretty much every line of Jersey Shore (not that that's a bad thing), I've had a hell of a time trying to follow their fashion reality show Styl'D. Styl'D follows five aspiring celebrity stylists as they compete for a job with a top agency. This show barely gets any repeat scheduling and has changed timeslots about three times, leaving me to believe that MTV actually doesn't want us to watch it.

Styl'D premiered on a Sunday night at the beginning of November after one of the most extensive promo campaigns I've seen from MTV in awhile. Commercials for Styl'D ran on numerous other stations including some of the major networks, a rarity for a cable network aimed at a young viewer. Many people I've talked to really liked the show, but I guess it wasn't quite trashy enough for MTV because immediately after the premiere it was moved to Tuesday nights with little notice. Then it completely disappeared for a few weeks while more important Tuesday programming took place like the season finales of The Hills and The City and the premiere of Teen Mom. Then just when I thought Styl'D was gone for good, it started popping up in my DVR on Saturday night...where networks put shows out to pasture to die. Teen Mom permanently took over the Tuesday night 10 Spot, showing that MTV clearly has their priorities straight rewarding oops-moments over young adults working toward their careers.

The season finale of Styl'D airs tonight, and all twelve viewers will find out who has won the celebrity styling job. If Brett doesn't win this ish something is just plain wrong...but the real question is whether the finale will air at all. Stay tuned...

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